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STORE PRIVACY POLICY
Privacy Policy
Backcountry Discovery Routes and its subsidiaries and affiliates (collectively, “we”, “us”, the “Company”) are committed to respecting the privacy of visitors to RideBDR.com (our “Website”). The following policy describes how we collect, protect and use information we receive from Website visitors. It does not apply to information collected by the Company through any other means, including on any other website operated by the Company, or by any third party, including through any application or content (including advertising) that may link to or be accessible from the Website.
WHAT INFORMATION DO WE COLLECT AND HOW IS IT COLLECTED?
Information You Provide to Us.
The information we collect on or through our Website may include information provided at the time of registering for an account, making purchases through our Website, singing up for our newsletter, or requesting further services. We may also ask you for information when you enter a contest or promotion sponsored by us, and when you report a problem with our Website. If you contact us through the Website, we will have records and copies of your correspondence (including email addresses). We may ask for your response to surveys for research purposes and collect information about your search queries on the Website. We will collect information about your purchases and other transactions you carry out through our Website and the fulfillment of your orders.
Information Collected Through Automatic Data Collection Technologies.
As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including information from the following sources:
Cookies Information: When you visit the Website, we may send one or more cookies - small files that a website transfers to your computer’s hard drive through your web browser (if you allow) that enables the site to recognize your browser and track information about your visit. For example, we use cookies to track the items in your Shopping Cart. They are also used to help us understand your preferences based on your Website activity, which enables us to provide you with improved service. A cookie does not collect personal information about you. We may use both session cookies and persistent cookies. A persistent cookie remains on your hard drive after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the Website. Persistent cookies can be removed by following your web browser’s directions. A session cookie is temporary and disappears after you close your browser.
You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, if you turn cookies off, you won’t have access to many features that make your Website experience more efficient and some of our services will not function properly. You can still place orders via email by contacting Customer Service at store@ridebdr.com.
Log File Information: Log file information is automatically reported by your browser each time you access a web page. When you view our Website, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol (“IP”) address, browser type, referring / exit pages and URLs, number of clicks, domain names, landing pages, pages viewed, and other such information.
Clear Gifs Information: When you access the Website, we may employ clear gifs (also known as web beacons), which are used to track the online usage patterns of our users anonymously. No personally identifiable information is collected using these clear gifs. In addition, we may also use clear gifs in HTML-based emails or newsletters sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting, improve the effectiveness of our marketing, and make the Website better for our users.
Flash Cookies: Certain features of our Website may use local stored objects (of Flash cookies) to collect and store information about your preferences and navigation to, from, and on our Website. Flash cookies are managed by the same browser setters as are used for browser cookies.
The information we collect automatically helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:
- Estimate our audience size and usage patterns.
- Store information about your preferences, allowing us to customize our Website according to your individual interests.
- Speed up your searches.
- Recognize you when you return to our Website.
Advertising Cookies: The Website may allow third-party vendors to place advertising cookies on the Website in order to provide badges and other ads on other web locations, based on a user’s prior visits to our Website. While we use cookies in other parts of our Website, cookies placed by third-party vendors collect information for such third-party vendors and we do not have access to this information.
We may use third-party platforms to monitor and analyze your use of the Website. Platforms like Google Analytics, Google Ads, and Facebook automatically collect information from you, using various technologies such as cookies. Examples of automatically collected information include IP address (geo-location), web browser, device type, and the web pages/websites visited while on the Website. Some of this general data can be used in remarketing efforts on each of the listed platforms.
HOW DO WE USE YOUR INFORMATION?
We may use the information we collect from you or that you provide to us, including any personal information:
- To present our Website and its contents to you.
- To provide you with information, products, or services that you request from us.
- To quickly and securely process transactions.
- To notify you about changes to our Website or any products or services we offer or provide through it.
- To administer contests, promotions, surveys or other site features.
- To allow us to better service you in responding to your customer service requests.
- To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
- To fulfill any other purposes for which you have provided the information, that we have described when the information is collected, or for which you have provided your consent.
By providing us with your email address or other contact information, you consent to our using such contact information to communicate with you regarding the Website, our products, promotions, events and updates. You also consent to our using your email address to send you Website-related notices, including any notices required by law, in lieu of communication by postal mail. We may also use your contact information to send you other messages, such as newsletters, changes to features of the Website, or special offers. If you wish to opt-out of this consent, please see “How to Opt-Out” below. If you correspond with us by email, we may retain the content of your email messages and our responses. If you supply us with their telephone numbers online, you will only receive telephone contact from us with information regarding orders you have placed online.
DO WE DISCLOSE THE INFORMATION WE COLLECT TO OUTSIDE PARTIES?
Except as otherwise described in this Privacy Policy, we will not disclose personal information to any outside parties unless required to do so by law or subpoena or if we believe that such action is necessary to (a) conform to the law, comply with legal process served on us or our affiliates, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) to take precautions against liability, to investigate and defend ourselves against any third-party claims or allegations, to assist government enforcement agencies, or to protect the security or integrity of our Website or our products and promotions; and (c) to exercise or protect the rights, property, or personal safety of the Company, its employees, agents or assigns, or others. The term “outside parties” does not include, and we may disclose personal information to, our subsidiaries and affiliates, contractors, service providers, and other third parties we use in operating our Website, conducting Backcountry Discovery Route’s business, or servicing you, so long as those parties agree to keep this information confidential.
In the future, we may buy or sell assets or business offerings from third parties. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer such information in the course of corporate divestitures, mergers, or dissolution.
We do not rent or sell your e-mail address for marketing or sales purposes. We do not share credit card information with third parties except for the purpose of processing your order payment and as required by law.
We may make your name and postal address available to other direct marketing companies who may have offers of interest to you. If you do not wish to receive such mailings, or if you would like to opt-out of Backcountry Discovery Route’s discretionary e-mails or catalogs, please email our customer service team at store@ridebdr.com, with subject “unsubscribe”.
We may disclose aggregated or otherwise non-personally identifiable information without restriction, including to other parties for marketing, advertising, or other uses.
HOW DO WE PROTECT VISITOR INFORMATION?
We implement a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to our systems, and are required to keep the information confidential. When you place orders or access your personal information, we use a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.
HOW CAN YOU OPT-OUT?
If you do not want us to share your personal information with unaffiliated or non-agent outside parties for direct marketing purposes, you can opt-out by email our customer service team at store@ridebdr.com with subject “opt-out”
To modify your e-mail subscriptions or opt-out of receiving Mosko Moto e-mail (other than required service emails or communications required by law) please let us know by emailing us at store@ridebdr.com and simply ask us to remove your company, name or account from our email list. Please note that due to email production schedules you may receive any emails already in production.
DO NOT TRACK (AS REQUIRED BY CALIFORNIA ONLINE PRIVACY PROTECTION ACT)
We do not respond to Do Not Track signals at this time.
However, some third party websites do keep track of your browsing activities. If you are visiting such websites, you can set your preferences in your web browser to inform websites that you do not want to be tracked. You can enable or disable DNT by visiting the preferences or settings page of your web browser.
CHILDREN UNDER THE AGE OF 13
Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do not use or provide any information on this Website or make any purchases through the Website. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at store@ridebdr.com.
CALIFORNIA CONSUMER PRIVACY ACT (CCPA)
The California Consumer Privacy Act (CCPA) creates new consumer rights for residents of the state of California relating to the access to, deletion of, and sharing of personal information that is collected by businesses. For purposes of the CCPA, “personal information” means any information that identifies, relates to, describes, or is capable of being associated with, or could reasonably be linked, directly or indirectly, to you.
Do Not Sell
As a resident of California, you have the right to opt-out of the “sale” of your personal information to “third parties.” Sale is defined very broadly. The law defines “sale” more broadly than you might think. It doesn’t just include the exchange of data for money.
We do not transfer your information to third parties in exchange for money and we will not do so. However, we do transfer personal information to certain third parties in order to operate our business (for example, to market our products and services). It is possible that someone could claim that this transfer was in exchange for “other valuable consideration.”
Right to Know
You may request that we provide you for the last 12 months a list of the categories of personal information we have collected about you, the categories of sources from which it was collected, the business purpose for collecting or “selling” the information, and the categories of “third parties” to whom we disclosed or “sold” that information. You may also request that we provide you in a machine-readable format a copy of the specific pieces of personal information we have collected about you in the past 12 months. You may make a request to know up to two times in a 12-month period, subject to limitations described in the law. For a list of general categories of information that we have collected and shared in the past 12 months, see the “What Information Do We Collect And How Is It Collected” section in this Privacy Policy.
Right to Delete
You may request that we delete any personal information that we have collected from you. However, the law exempts certain information from deletion. For example, we may keep information necessary for security and fraud detection. We also may keep information needed to provide you goods or services. When we respond to your request to delete, we will explain what (if any) information we have kept and why. Please note that the law does not consider anonymized or pseudonymized information to be “personal information,” and we may “delete” your information by anonymizing or pseudonymizing it.
Sale of Personal Information of Minors Under 16 Years of Age
We do not sell the personal information of consumers we actually know are less than 16 years of age, unless we receive affirmative authorization (the "right to opt-in") from either the consumer who is between 13 and 16 years of age, or the parent or guardian of a consumer less than 13 years of age. Consumers who opt-in to the sale of personal information may opt-out of future sales at any time. To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by contacting us.
If you have reason to believe that a child under the age of 13 (or 16) has provided us with personal information, please contact us with sufficient detail to enable us to delete that information.
Privacy Requests
If you would like to exercise your rights under the CCPA, please contact store@ridebdr.com.
CALIFORNIA’S SHINE THE LIGHT LAW
Under California Civil Code Section 1798 (California's Shine the Light law), California residents with an established business relationship with us can request information once a year about sharing their personal information with third parties for the third parties' direct marketing purposes.
If you'd like to request more information under the California Shine the Light law, and if you are a California resident, you can contact us using the contact information provided below.
CALIFORNIA PRIVACY RIGHTS FOR MINOR USERS (CA BUSINESS AND PROFESSIONS CODE SECTION 22581)
California Business and Professions Code section 22581 allow California residents under the age of 18 who are registered users of online sites, services or applications to request and obtain removal of content or information they have publicly posted.
To request removal of such data, and if you are a California resident, you can contact us using the contact information provided below, and include the email address associated with your account.
Be aware that your request does not guarantee complete or comprehensive removal of content or information posted online and that the law may not permit or require removal in certain circumstances.
GDPR PRIVACY
For purposes of GDPR, “Personal Data” means any information relating to you such as a name, an identification number, location data, online identified or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity.
Legal Basis for Processing Personal Data Under GDPR
We may process Personal Data under the following conditions:
- Consent: You have given your consent for processing Personal Data for one or more specific purposes.
- Performance of a Contract: Provision of Personal Data is necessary for the performance of an agreement with you and/or for any pre-contractual obligations thereof.
- Legal Obligations: Processing Personal Data is necessary for compliance with a legal obligation to which the Company is subject.
- Public Interests: Processing Personal Data is related to a task that is carried out in the public interest of in the exercise of official authority vested in the Company.
- Legitimate Interests: Processing Personal Data is necessary for purposes of the legitimate interests pursued by the Company.
In any case, the Company will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract.
Your Rights Under the GDPR
The Company undertakes to respect the confidentiality of your Personal Data and to guarantee you can exercise your rights.
You have the right under this Privacy Policy, and be law if you are within the EU, to:
- Request Access to your Personal Data: The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings or by contacting store@ridebdr.com. If you are unable to perform these actions yourself, please contact us to assist you. This also enables you to receive a copy of the Personal Data we hold about you.
- Request Correction of the Personal Data We Hold About You: You have the right to have any incomplete or inaccurate information we hold about you corrected.
- Object to Processing your Personal Data: This right exists where we are relying on a legitimate interest as the legal basis for our processing and there is something about your particular situation, which makes you want to object to our processing of your Personal Data on this ground. You also have the right to object where we are processing your Personal Data for direct marketing purposes.
- Request Erasure of your Personal Data: You have the right to ask us to delete or remove Personal Data when there is no good reason for us to continue processing it.
- Request the Transfer of your Personal Data: We will provide to you, or to a third-party You have chosen, your Personal Data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- Withdraw your Consent: You have the right to withdraw your consent on using your Personal Data. If you withdraw your consent, we may not be able to provide you with access to certain specific functionalities of the Website.
Exercising your GDPR Protection Rights
You may exercise your rights of access, rectification, cancellation, and opposition by contacting us. Please note that we may ask you to verify your identity before responding to such requests. If you make a request, we will try our best to respond to you as soon as possible.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, if you are in the European Economic Area (EEA), please contact your local data protection authority in the EEA.
NOTIFICATION PROCEDURES
It is our policy to provide notifications, whether such notifications are required by law or are for marketing or other business-related purposes, to you via email notice, written or hard copy notice, or through conspicuous posting of such notice on our Website, as we determine in our sole discretion. We reserve the right to determine the form and means of providing notifications to you.
CHANGES TO OUR POLICY
If we decide to change our privacy policy, we will post those changes on this page. Policy changes will apply only to information collected after the date of the change. Please check back periodically for updates to this policy. This policy was last modified on November 1, 2022.
If you have any questions about this Privacy Policy, the practices of this Website, or your dealings with this Website, please contact us:
USA
- By email: store@ridebdr.com
- The “Contact Us” page on our website:
https://store.ridebdr.com/pages/about - By mail: 3250 Airport Way S., Suite 733, Seattle, WA 98134
EU
- By email: store@ridebdr.com
- The “Contact Us” page on our website: https://store.ridebdr.com/pages/about
- By mail: 3250 Airport Way S., Suite 733, Seattle, WA 98134
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